Search Engine Traffic Building System are happy to stock the excellent Pay-per-click Search Engine Marketing An Hour A Day.

With so many available today, it is wise to have a brand you can recognise. The Pay-per-click Search Engine Marketing An Hour A Day is certainly that and will be a great acquisition.

For this great price, the Pay-per-click Search Engine Marketing An Hour A Day is highly recommended and is a regular choice with most people. Sybex have included some great touches and this results in great value.

Manufacturer Description

The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.

Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.

• Successful pay-per-click campaigns are a key component of online marketing
• This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
• Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
• Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models
• Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network
• Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected

Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.